Nascar History of the Sport
NASCAR is actually an acronym for the National Association of Stock Car Auto Racing. The organization was founded in 1948 by Ed Otto and William France. The two men recognized the fact that people enjoyed watching car races, and that there needed to be some standardization behind the racing industry in order to attract more racers and to make the races equitable for those who entered. Having more who were willing to enter the races naturally increased the number of fans who were willing to pay to watch ? a natural step in the marketing of Nascar.
In those cases, the cars typically incorporated all the modifications allowed by the Nascar officials. For several more years, the body of the cars would continue to resemble the stock cars of the early racing days ? though in appearance only.
The earliest companies who used the advertising opportunities were largely car manufacturers, though the 1970s saw a marked increase in the number of companies that sponsored racers.
Not only do those drivers make their living by racing, many are also spokesmen for products and companies, making their Nascar status even more profitable.
And it started because two men realized the potential for a racing organization to oversee the sport.
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Bob Benson is the founder of Car Racing online. We provide information on Nascar . .
By: Bob Benson
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